The €1,000 Rule in influencer marketing: what changes in 2026

March 10, 2026 · Pitchko Team

Rule €1000: what a creator must prepare

Since the €1000 rule came into force, you must anticipate:

  • a clear contractual framework,
  • validated deliverables,
  • traceability of exchanges.

Express Checklist

  • Define the obligations of both parties.
  • Clarify content usage rights.
  • Specify payment and cancellation terms.

In practice, the simplest way is to use a standardized template and then adapt it campaign by campaign.