Your first media kit: common mistakes to avoid

When starting out, it’s tempting to include everything. But focus is your friend.

1. Avoid outdated stats

If your screenshot is 3 months old, it’s already obsolete. Brands look for real-time consistency.

2. Don’t hide your rates

Agencies have budgets. Providing a clear starting range saves time for everyone and shows you know your value.

3. Be specific about your niche

“Lifestyle” is too broad. Mention your top interests and who your audience really is.